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DIGITAL MARKETING Evenings 6:45pm - 9:45pm TOTAL: 36 hours

Table of Contents

3

BrainStation Overview

4

Our Partners

6

Course Overview

7

What You’ll Learn

8

Students

10

How You’ll Learn

11

Roadmap

15

Terms & Conditions

17

FAQ

19

BrainStation Alumni

20

Contact

21

Testimonials

© BrainStation Inc. 2015

Digital Marketing

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BrainStation Overview

An ecosystem that fosters innovation requires a foundation of relevant and accessible education.

Founded in 2012 by a community of thinkers and builders, BrainStation is a progressive educational institution that is powering the next generation of creators. Fuelled by Konrad Group, a global leader in the consumer and enterprise technology space, BrainStation’s curriculum is developed and iterated in real-time based on what’s trending in the industry. Konrad Group has delivered digital solutions in use by over 20 million people in 50 different countries around the world for brands such as McDonald’s, Deloitte and MTV. BrainStation’s class structure combines in-person instruction with online content and an adaptive curriculum. Small class sizes are led by industry professionals and an active, hands-on education engages students to ask questions, challenge themselves, and build valuable new skills. BrainStation students leave empowered with the ability to solve meaningful problems and the confidence to shape their own future.

© BrainStation Inc. 2015

Digital Marketing

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Our Partners

BrainStation’s courses and workshops, through its unique partnership with Konrad Group, are designed and built using the same innovative approach used to architect solutions for brands across the globe.

© BrainStation Inc. 2015

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Testimonial

“ I would have never been able to achieve what I have without the hands on teaching at BrainStation.

“

- Paige Cunningham

© BrainStation Inc. 2015

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Course Overview Digital Marketing

Digital Marketing Marketing has gone digital. This isn’t happening, it has already happened. This course touches on the major topics that are relevant if you are trying to make a transition from traditional to digital. Whether it’s a startup, small business or large corporation, this course will teach you the fundamentals of digital marketing and provide you with the tools needed to succeed.

© BrainStation Inc. 2015

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Digital Marketing What You’ll Learn

Branding

Segmentation

Email

Learn to define and position

Truly understand your customers, and

Design and build scalable, measurable

a brand or product.

how to communicate with them.

email marketing campaigns.

Search

Social

Analysis

Leverage all major search engines

Reach billions of potential customers

Measure the results from a digital

and networks, such as Google,

across Facebook, Twitter, Instagram,

marketing campaign, and optimize

Yahoo, and Bing.

LinkedIn, Pinterest and more.

based on those findings.

© BrainStation Inc. 2015

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Students

Professional Development Become more technical. By the end of the course you will be able to communicate with all stakeholders and authentically manage a technical team.

Entrepreneurs Bring your ideas to life. By the end of the course, students will have the ability to create working prototypes of their business ideas.

Aspiring Freelancers Start your journey as a freelancer by learning the foundations of business, design and development.

Creators Being a creator in the digital era can simply be about expressing your creativity at a scalable level. Share your talent with the world!

© BrainStation Inc. 2015

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Testimonial

“

The BrainStation student experience

can be summed up in three words: empowering, collaborative and challenging.

“

- Alexandra Meyer

© BrainStation Inc. 2015

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How You’ll Learn

How You’ll Learn BrainStation’s class structure combines in-person instruction with online content and an adaptive curriculum. Small class sizes are led by industry professionals and an active, hands-on education engages students to ask questions, challenge themselves, and build valuable new skills through projects.

© BrainStation Inc. 2015

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Roadmap Digital Marketing

Week 1 Introductions Student Handbook Course Overview Digital Marketing Introduction Traditional vs. Digital

Week 2 A New P - People Digital Marketing Funnel Business, Brand and Marketing Strategy Segmentation Targeting Positioning Definitions & Terminology Strategy vs. Tactics

Tool Kit Perceptual Map Brand Ladder Brand Voice

Week 3 Paid, Owned and Earned Website Best Practices and Analytics Content Strategy The Digital Advertising Mix (Using Each and Measuring Impact): Search Display Email Video Social

Defining Your Objectives & Building Your Online Strategy

© BrainStation Inc. 2015

Roadmap: Digital Marketing

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Roadmap Digital Marketing Cont’d

Week 4

Week 8

Paid Social Best Practices

Social Analytics

Building Buzz and Online Traffic

Email Marketing

Listening and Monitoring Metrics, ROI, and Optimizations

Week 5

Week 9 AdWords A/B Testing

Social Channels

Ad Optimization

Week 6

Week 10

Audience

SEO

Community Influencers

Week 7

Week 11 Analytics

Content Management Tools Cross Platform

© BrainStation Inc. 2015

Roadmap: Digital Marketing

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Roadmap Digital Marketing Cont’d

Week 12 Building a Portfolio Snapshot of a Digital Marketer Next Steps Presentations Celebration!

© BrainStation Inc. 2015

Roadmap: Digital Marketing

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Testimonial

“

BrainStation has re-shaped the way I view the world, think and problem solve within it.

“

- Rocco Marinaccio

© BrainStation Inc. 2015

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Terms and Conditions

We do not offer a certificate or any other form of accreditation for completing one of our courses. We stand behind the quality of our product and want all of our students to leave happy and empowered. In the case that things don’t work out, here are some things you should know: TUITION DEPOSIT Upon acceptance into the program, we take a non-refundable deposit to secure your seat in the class. For part-time courses, the tuition deposit is $150 and for full-time it is $500. FINANCING OPTION(S) After paying your deposit you have two options when paying the remainder of your tuition; 1. The remainder of your tuition is paid two weeks prior to the course start date, 2. The remainder of your tuition is paid in three instalments, the first is paid two weeks prior to the start date of the course, the second is paid before week three begins and the third is paid before week seven begins. For part-time courses the financing option is +$100 and for full-time it’s +$300. *All prices don’t include applicable taxes

DISCOUNTS The only offer that can be combined with others is our referral discount of $250 off per student, this has no cap. All other discounts can not be combined with others. Only the largest of the discounts will be applied to your remaining tuition cost.

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Terms and Conditions Cont’d

REFUNDS Sometimes things come up, we get it. We have created a simple refund policy for our courses 1. The initial deposit is non refundable, this holds your spot in the course. 2. If you request a refund before the third week begins you will be refunded all but 1/3 of your tuition. **Refund requests made after the third class unfortunately cannot be accommodated.

OWNERSHIP AND USE OF BRAINSTATION CONTENT BrainStation or its suppliers own all that we create or make available to you as part of our Services. You have a limited license and right to use such content only for your own personal use and only in association with using our Services. BrainStation Services include content such as the following: images, design and branding features, text, video, images, logos, templates software and software code, data, audio and video files and other such content in digital and other formats, which is made available on our web site, in our course materials, and on the Internet and is collectively referred to as BrainStation Content. All BrainStation Content is in its components and as a compilation the copyright property of BrainStation and is protected under applicable copyright, trade-mark and other laws. PRIVACY All of the information you provide us will be kept confidential. If we ever require that information for anything other than giving you a great education, we’ll ask for your permission first. Click here to read the full privacy policy. For a more detailed version of our terms and conditions click here.

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FAQ

FAQ HOW MANY STUDENTS ARE IN EACH CLASS? Small class sizes result in more interaction between students and teachers. A low student to teacher ratio ensures that our students get the attention that is needed for project based learning.

ARE COMPUTERS PROVIDED? BrainStation courses are BYOL (bring your own laptop). This allows you to complete homework in the comfort of your own home and to become comfortable with your machine to continue your learning beyond completion of the course.

DO YOU OFFER ANY ACCREDITATION OR CERTIFICATE UPON COURSE COMPLETION? We do not offer any accreditation or certificate. We are focused on helping students achieve a mastery of skills they need to learn. We do not assign grades or hand out pieces of paper.

CAN I JUST LEARN ON MY OWN? Ultimately people are social learners, there is nothing that can substitute a classroom of students as eager to learn as yourself. It may take you years to learn something on your own without proper guidance. At BrainStation we have industry experts that condense years of learning into a matter of weeks and resources to support you beyond graduation as well!

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FAQ Continued

FAQ Continued DO I NEED PREVIOUS PROGRAMMING EXPERIENCE OR A BACKGROUND IN TECHNOLOGY TO TAKE YOUR COURSES? All of our course pages indicate the minimum requirements we expect students to have before classes start. We realize that every student is starting at a different point so we’ve created an educational model that is flexible enough to accommodate everyone.

WHAT IS THE TIME COMMITMENT FOR ONE OF YOUR COURSES? The time commitment for each course varies depending on the concepts and material we are covering. There is no magical number because each student learns at their own pace. Our recommendation is to spend as much time as possible practicing and applying the skills you learn to real projects but we understand that everyone has other commitments. We work with every student to help them manage the workload and ensure success.

WHO IS KONRAD GROUP? BrainStation is fuelled by Konrad Group, a global leader in the enterprise and consumer technology space. Konrad Group has delivered solutions in use by over 20 million people in 50 different countries around the world to brands such as McDonalds, MTV and Deloitte. Konrad Group works with BrainStation to architect each curriculum based on the skills needed to tackle the digital problems of the 21st century.

© BrainStation Inc. 2015

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BrainStation Alumni

Alumni Benefits Once you take a course at BrainStation, you get permanent access to the BrainStation community. SOME OF THE BENEFITS INCLUDE: • • • •

Alumni pricing on all other BrainStation courses and workshops Discounted prices on partner platforms such as Treehouse and CodeSchool Invitation to BrainStation socials Access to all community events hosted by BrainStation

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Get In Touch

Interested? We’d love to hear from you! GENERAL INQUIRIES

[email protected] ADMISSIONS

[email protected] TORONTO

NEW YORK

CHICAGO

SAN JOSÉ

445 King St W, #300

1410 Broadway, #2701

150 Michigan Ave N, #800

Terracampus Corporativo

Toronto, ON M5V 1K4, CA

New York City, NY 10018, USA

Chicago, IL 60601, USA

Tres Rios 30301, Costa Rica

WATERLOO

VANCOUVER

OTTAWA

151 Charles St W, #100

Coming Soon!

Coming Soon!

Kitchener, ON N2G 1H6, CA

© BrainStation Inc. 2015

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Testimonials

Grey Thompson “My education at BrainStation has been an extraordinary experience. Opportunities that had previously seemed impossible because of my technical limitations now feel within reach, and new entrepreneurial ideas are coming to me in ways I never anticipated before I began learning to code. And thanks to BrainStation, I’m just getting started.”

Olivia Viola “Taking BrainStation’s part-time course allowed flexibility in my schedule, and enabled me to learn coding along side my usual university course load. The team at BrainStation really made the difference. Each member is friendly, approachable, knowledgeable and always there to make sure you understand. That to me means more than anything – being able to ask for one-on-one help.”

Katrina McHaffie “I was a little intimidated at first but the instructors created such a positive learning environment. Our class size was small enough that we could get whatever hands on help we needed, but large enough that we are all able to experience and learn from the diversity of what each student was working on. Overall it was a fantastic experience and I would recommend it to anyone interested in coding, looking for a new learning experience, or even just wanting to do their own webpage. ”

© BrainStation Inc. 2015

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