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ACTIVIDAD DE APRENDIZAJE 1 – EVIDENCIA 3: “APPROACH TO DIAGNOSTICS OF MARKETING COMPLEX OF INDUSTRIAL ENTERPRISE”

Resumen:” approach to diagnostics of marketing complex of industrial enterprise” approach to diagnostics of marketing complex of industrial enterprise Dora Beatriz Pinilla Vásquez SENA

Notas del Autor Dora Beatriz Pinilla Vásquez, Negociación Internacional SENA El Proyecto ha sido Financiado por el Aprendiz La Correspondencia Relacionada con esta Actividad debe ser Dirigida: Servicio Nacional de Aprendizaje Sena Procedimiento de Fase: Análisis Actividad de aprendizaje 1: Determinar la oferta exportable teniendo en cuenta el comportamiento del mercado y los tratados internacionales vigentes Resumen: “approach to diagnostics of marketing complex of industrial enterprise” Contacto: [email protected] 2019

ACTIVIDAD DE APRENDIZAJE 1 – EVIDENCIA 3: “APPROACH TO DIAGNOSTICS OF MARKETING COMPLEX OF INDUSTRIAL ENTERPRISE”

Summary: “approach to diagnostics of marketing complex of industrial enterprise” approach to diagnostics of marketing complex of industrial enterprise Dora Beatriz Pinilla Vásquez SENA

El Centro De Desarrollo Agroindustrial Y Empresarial (Villeta) Negociación Internacional Bogotá DC 2019

ACTIVIDAD DE APRENDIZAJE 1 – EVIDENCIA 3: “APPROACH TO DIAGNOSTICS OF MARKETING COMPLEX OF INDUSTRIAL ENTERPRISE”

Resumen: “approach to diagnostics of marketing complex of industrial enterprise” Gran parte de los documentos importantes relacionados con el desarrollo de este programa de formación, vienen en inglés y para muchos la herramienta del traductor se convierte en el único medio para entenderlos. Lamentablemente, esta herramienta no provee con exactitud el verdadero significado del mensaje que se quiere transmitir en el texto, es por eso que el resumen se convierte en una forma de comprender un texto de manera significativa. Para dar cumplimiento al propósito de esta evidencia realice lo siguiente:  Lea y analice el material complementario denominado Guidelines for writing a summary with in-text citations, de esta actividad de aprendizaje.  Posteriormente y basados en dicho material, elabore un resumen en inglés sobre el texto que encuentra en el documento denominado Approach to diagnostics of marketing complex of industrial enterprise, disponible también en el material complementario.

Solución Texto

APPROACH TO DIAGNOSTICS OF MARKETING COMPLEX OF INDUSTRIAL ENTERPRISE

Tatiana Maksimova, Elena Shapran Volodymyr Dal East-Ukrainian National University, Lugansk, Ukraine

ACTIVIDAD DE APRENDIZAJE 1 – EVIDENCIA 3: “APPROACH TO DIAGNOSTICS OF MARKETING COMPLEX OF INDUSTRIAL ENTERPRISE”

The development of the economic system in Ukraine and competition relations between its subjects needs the decision of tasks, among which the question of diagnostics of enterprise’s marketing activity occupies the special place. Its basic content is an estimation of the state of economic subjects in the conditions of incomplete information with the purpose of exposure of problems and perspective directions of their decision, and also consequences of acceptance of current administrative decisions. There are a few scientific works of domestic scientists, devoted to this problem. Fewness of such researches does not allow talking about the presence of the unique approach to diagnostic activity of enterprise. Actuality of this question is confirmed also by the fact that the determination of current status of subject of economic activity depends on working of plan package, recommendations, and procedures, directed on the improvement of this state or warning of unfortunate events for its functioning. Especially it concerns to diagnostics of marketing complex of enterprise, concrete content of which is, in particular, the authentication of the real state and properties of analysable object, that is the marketing complex; exposure of changes in consisting of object of the sentinel measuring; establishment of basic factors, which caused these changes, and accounts of their influence; development of recommendations in relation to the improvement of this state

Resumen: “approach to diagnostics of marketing complex of industrial enterprise” The diagnosis of marketing activity in Ukraine and competitive relations depends on decision-making, and thanks to an estimate subject to incomplete information for the purpose of exposing the problems and directions their perspective, in addition to the decisions they make and consequences that these bring. According to the investigations there is almost no single approach to the company, it refers to the diagnosis of the company's marketing complex, whose specific content, the authentication of the real state and the analyzable properties, marketing; exposure of consistent changes; establishment of basic factors that caused these changes and explanations of their influence; development of recommendations regarding the improvement of this state.