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• Ziz Simona

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Citation preview

Advertising Vocabulary for English Learners

18/06/14 10:35

Advertising Vocabulary This core vocabulary reference sheet provides key words and phrases for the advertising industry. This vocabulary can be used in English for specific purposes classes as a starting point for including vocabulary study relating to the advertising industry. Teachers are often not equipped with the exact English terminology required in very specific trade sectors. For this reason, core vocabulary sheets go a long way in helping teachers provide adequate materials for students with English for Specific Purposes needs. advertisement - ad

brochure

editor

advertiser

campaign briefing

editorial advertising

advertising - publicity

campaign evaluation editorial article

advertising agency

campaign testing

effective reach

advertising agent

campaign turnover

exhibitors' area

advertising budget

caption

feedback

advertising campaign

cartoons

follow-on campaign

advertising columns

to cast

follow-up campaign

advertising consultant

circulation

frame

advertising dealer

classified

gag

advertising effectiveness

advertisements

gatefold

advertising expenses

to clip

graphic designer

advertising in the yellow pages

clipping agency

graphics

advertising man - adman

close-up

headline

advertising manager

column

high-circulation weekly

advertising media

column width

magazine

advertising planner

columnist

high circulation

advertising poster (GB) -

commercial

house agency

advertising board (US)

commercial break

house magazine

advertising rate

communication

household panel

advertising support

communication plan image

advertising to sales ratio

comparative

in-store demo

announcement - press release

advertising

in-store promotion

http://esl.about.com/od/businessenglishvocabulary/a/lx_advertising1.htm

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Advertising Vocabulary for English Learners

18/06/14 10:35

art director

complimentary copy informative advertising

audience

consumer acceptance insertion - advertisement

audience composition

consumer advertising inside cover

average audience

consumer promotion jingle

average circulation

copywriter

key-account manager

billboards (GB) - hoardings (US) corporate advertising large print run billsticking - billposting

corporate campaign layout

bleed page

creative department leaflet (GB) - folder (US)

blow-up

creativity

leit motiv

body copy - copy

cross advertising

lettering

booklet

daily paper

local advertising

brand image

direct advertising

magazine circulation

broadcasting

door-to-door

mail advertising

market coverage

advertising

subheading

mass advertising

economy size

subliminal advertising

mass communication

press release

subscriber

mass media - media

to promote

subtitle

media buyer

promoter

support campaign

media buying

promotion

supporting promotion

media buying agency

promotional action

tabloid

media department

promotional

tailor-made promotion

media planner

campaign

target group

media planning

promotional costs

tax on advertising

media strategy

promotional support technical magazine

merchandising

publisher

television audience

misprint

publishing

measurement (TAM)

mural advertising

radio commercial

test campaign

neon sign

ratings

testimonial

news agency

readership

throwaway - flier

newsletter

to recall

tied-in advertising

number of copies

reportage

tied-in campaign

opinion leaders

sales incentive

total ratings

http://esl.about.com/od/businessenglishvocabulary/a/lx_advertising1.htm

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Advertising Vocabulary for English Learners

18/06/14 10:35

opinion maker

salesforce promotion trade journal

opinion poll

script

trade magazine

order card

shop display

transfer (GB) - decal (US)

outdoor sign

shop sign

transport advertising

pay-off

shop window

TV network

peak time

short

TV spot - commercial

periodic

short commercial

visual

pocket edition

sketch

visual appeal

point of purchase advertising

sky-writing

visual proposal

(POPA)

slide

to visualize

point of sale material

slogan

visualizer

popularity rating - audience

socio-economic

window-dresser

poster (GB) - board (US)

groups

window bill

posting

to sponsor

window display

press agent

sponsor

window streamer

press cutting - clippings

sponsorship

zapping

press office

spot storyboard strategic planning strengthening of the campaign

http://esl.about.com/od/businessenglishvocabulary/a/lx_advertising1.htm

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